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For the final installment of its partnership with Baby Buggy (the NYC charity founded by Jessica Seinfeld to provide low-income families with necessary baby equipment), Target recently unveiled a line of affordable and adorable baby clothing by Appaman. To me, Appaman was one of the leaders in "hipster" baby clothing--I think I first spotted its signature gorilla tee on one of R's preschool classmates 5 years ago. Now, even the littlest Appaman fans can get their fix at prices that their moms will love...everything in Target's collection is under $15. And a full 10% of profits will go directly to Baby Buggy. My pick: the Newborn Girls' 2 piece set ($9.99 for 3mos, $12.99 for 6mos or 9mos).
Appaman Baby at Target
For the final installment of its partnership with Baby Buggy (the NYC charity founded by Jessica Seinfeld to provide low-income families with necessary baby equipment), Target recently unveiled a line of affordable and adorable baby clothing by Appaman. To me, Appaman was one of the leaders in "hipster" baby clothing--I think I first spotted its signature gorilla tee on one of R's preschool classmates 5 years ago. Now, even the littlest Appaman fans can get their fix at prices that their moms will love...everything in Target's collection is under $15. And a full 10% of profits will go directly to Baby Buggy. My pick: the Newborn Girls' 2 piece set ($9.99 for 3mos, $12.99 for 6mos or 9mos).
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